Marketer, beauty geek, dream chaser and a social media wanderer.


Meet Vilma,

an aspiring marketer, dreamer and creator with a love for authentic, purpose-led branding, creative content, cheesy inspirational quotes, consumer culture trends, dark roasted coffee and people who have that certain sparkle in their eye.

I am a MSc in Business and Economics currently working with content marketing and employer branding but I've also had a go previously with social media, community management and customer service. I believe that balance is more important than hustle, that we need more sustainable approaches to how we define success and that as marketers and customers, we need to reassess our ways of consuming. But I also believe sometimes a red lipstick can save the day and that we should never take ourselves too seriously.

This page was created to talk about these things, share thoughts and memories along the road of graduating, moving between countries and trying to find my little place in this wonderful world. After a few years in Sweden, this place was found in my native country Finland and the soulful city of Helsinki.

Thanks for stopping by!

It’s the possibility of having a dream come true that makes life interesting.
— Paulo Coelho